Marketing Trends from the Digital Frontlines

The web and ways to market on the web continue to evolve at warp speed - we see some positive and negative changes occurring - our observations du jour:

1. Publishers are finally starting to charge for branded content. It’s still difficult to do, but we are seeing many newsletter publishers charging from $30-100 per subscriber per annum.

Enough With the Upsells Already!

It happened twice during the same week. All I wanted to do was make a purchase, and they were making every effort to keep me from it (or so it seemed). Why would a business who wanted me to buy from them so badly put enough roadblocks in my path to make me want to click off the site and go someplace else?

The roadblocks that almost kept me from purchasing were repeated upsells.

Why Your Business Should Consider SMS

As an organisation, the use of SMS might seem too innovative or unprofessional.

So why are “forward-thinking” organisations throughout the world welcoming SMS open-heartedly. What’s so good about SMS?

SMS is popular and well-established

To begin with, SMS is extremely popular; each day billions of text-messages fly from phone to phone. Over here in the UK, for example, we send each other over 83 million messages each day.

5 Ways to Wow People Who Wear Nametags

People wear nametags more often than you think. The majority of retail establishments, stores and other social gatherings require nametags for several purposes. Sometimes it’s for security. Other nametags are solely for identification. But simply stated; people wear nametags for one reason: so other people can use their names for friendlier, more personable service and conversation.

Website Maintenance: What Does it Take to Manage Your Website?

Every action has a beginning phase where you launch your activity, a middle period in which you must sustain and develop it and a conclusion. Many people set up a website enthusiastically but then they find that they don’t have the skills or knowledge to maintain and develop it. So, what are the challenges in this middle phase of a website’s life and how can you meet them?

Updating the site: The beauty of a website is that it is not static like a brochure or printed document.

Keywords, Choose Them Wisely

By now you have likely heard that keywords and keyword phrases, are extremely important in having search engines display your website. So how do you choose them? Guess? Ask a friend? Check successful competitors sites? There is a better way!

First let’s digress. There are a lot of things that affect your ranking in search engines and ultimately how many sales you make from you website.

Tips on Finding a Hosting Service for Your Business Website

There are so many hosting companies offering to host your website for you that the choice may seem a little bewildering. If you are determined about having a successful internet business then you need to consider seriously which hosting company you are going to use for your website. It is almost expected nowadays that a company should have its own website, no matter how basic, and web site hosting has become an exceedingly competitive area.

Web Hosting in 2005 — Finding the Niche and Cashing in!

Web Hosting in 2005 — Finding the Niche and Cashing in!

Over this past year, web hosting has grown to be the biggest it has ever been. With more companies appearing every day, the demand for web hosting has never been higher.

In 2005, web hosting will be even bigger.

It has been estimated that 38 million people will put their very first websites online in this next year.

Site Maps: Let Search Engines Find Your Pages

With 40 million websites in existence, and more than 3 billion web pages indexed by Google at the time of this writing (July 2003), it’s no wonder that more and more people are relying on search engines to find their way through the unruly world that the web has become.

Nowadays, it is crucial to get your pages indexed by the most important search engines.

Flash Memory Part 2: MMC and SD

MMC and SD

Flash memory is available in so many formats that it can be difficult to know what will work with any particular device. Devices such as MP3 players, PDAs, mobile phones, digital cameras, and personal computers can take advantage of flash memory to bolster their storage capacity, but selecting the right format may be easier said than done.