Ten Reasons Why Online Surveys Are The Future of Marketing

Customers are tough cookies. They’re extremely media aware and increasingly cynical ? it’s a clever marketeer who can get under their skin. Online surveys reinvent the traditional format and offer a unique way of interaction ? all the benefits of the internet without the programming.

Here are ten reasons why they may be the silver bullet marketeers’ need, complete with examples supplied by Martin Day, managing director of Survey Galaxy - one of a new breed of websites making online surveys quicker and cheaper

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Intranet Project ? RAD or Waterfall?

Building Bridges

I have often used the analogy of building a bridge to explain to business colleagues the difference between Rapid Application Development (RAD) and Waterfall.

Let’s say that we are in the middle ages and the Mayor of Kingston-upon-Thames is evaluating whether or not to build a bridge over the river to the north side, to replace the current ferry.

Saving Money On Your E-commerce Site

After building and transferring many e-commerce sites it still amazes me that owners of e-commerce businesses are still wasting money in three basic ways. For fear of stating the obvious, saving money is the same as making money $100 saved is $100 added to your profit margin. Here are three basic ways to save money on your e-commerce site and increase your profits.

Merchant Account Insider Secrets - Accept Credit Cards Online

The process of learning how to accept payments on the Internet is similar to the course of figuring out how to launch a business. What at first seems puzzling and intimidating may be viewed as straightforward and easy to understand if one has the right guide or manual. The following serves as a brief primer for any business owner who needs to set up a system to accept credit cards online, and includes a necessary glimpse of the associated fees.

Shopping Cart Usability

Usable Shopping Carts Increase Sales

E-commerce has been around since 1993 under many different names, but one thing remains constant; shoppers want usable web sites. Without a usable shopping cart the sites typically fail from poor performance. To succeed in the world of e-commerce and on the Internet web sites must be developed to be usable by patrons as well as search engines.

How To Prevent Your 3rd Party Merchant Account From Suspension

What would you do if you were sent an email from your online credit card processor telling you that your account has been suspended or frozen? How are you going to pay the bills in the meantime? It is extremely important for you to familiarize yourself with the terms of your contract with your credit card processor.

Succeed With Your Own Home Based Business

An internet business is by far the best way to support yourself if you just cannot stand working for others for less money than you need to survive. It’s also the best way to get out of a good paying job that just takes up too much of your precious short life working for someone else.

How To Eliminate Credit Card Refunds From Digital Thieves

Can you encounter the number of times where a Credit Card Sale was generated, only to receive a “Refund Notification” from your contracted e-commerce processor on behalf the “customer”?

Welcome to the electronic world of “cyber-shoplifting”.

Unscrupulous surfers, disguised as potential “customers”, systematically opt to ordering goods (using credit cards) in electronic form of delivery, only to request a refund minutes or days later after receiving the product.

Merchant Accounts: What They Can Do For You

Congratulations! You created an impulse in a customer to buy your product. One small catch? without some way to take their credit card number, your sale is as good as gone. One of the most important ways to grab that sale NOW, is to have your own Visa/AMEX/MasterCard merchant account tied to your shopping system.

The Clickbank Crash of 2003: Lessons Learned

I had a rude awakening recently. I checked the days worth of sales from one of my sites and there were none. This had never happened before and of course I was anxious to find out what was wrong.

I quickly found out that the credit card processor Clickbank was under a hacker attack.