Your Site is all Direct Marketing

This may not be a popular view, but I think writing a web site is very similar to writing a piece of direct mail. I’m not talking about smash-and-grab fliers. I’m talking about those large mailings with brochures, a four or eight-page letter and a reply card.

And no, I’m not saying that the experience or the approach is identical.

Online Business- What Makes It a Success!

Only a few manage to sell everything under the sun over the internet. There are billions of web sites running online business, trying to outdo each other by various means.

But only a few succeed in building, promoting and sustaining a profitable, professional, successful online business. Only a few web sites are able to deliver what they preach and make sale.

Doing Business Online ? Private B2B Exchanges

Business processes are the building blocks of an enterprise. If one of these processes fails to live up to its expectation, business starts to flounder. How to minimize the risks, get a better monitoring of the processes and, at the same time, reduce costs involved? The answer is ? business process automation.

How To Implement E-Business Solutions Successfully

Pitfalls of E-business solutions installation process

A large distribution company has decided to use a new online supply chain management solution. The people ? those who were supposed to use the system ? were quite skeptic about the ability of the system, as they did not have enough knowledge and had very little or no training in using a similar system.

E-Commerce Is Back On The Fast Track

How much holiday shopping did you do on-line this year? If you are reading this, then chances are good that you made at least one purchase on-line. Over 54% of all Americans did it [1]. A much higher percentage (>80%) of Internet users did it.

Not only did you do it, you liked it! Less than 7% of on-line shoppers reported a bad experience with 88% reporting they were satisfied or very satisfied [2].

Database: The Secret of Success

BENEFITS OF A DATABASE

By maintaining your list as a database, you can segment in many ways for targeting. Targeting improves the productivity of your offers. You can use a database to isolate the segment of your list most likely to respond to a particular offer. With a good database, you’re not “mass-mailing” your offer to parts of your list that may have no interest in it (based on their characteristics).

Choosing an Ecommerce Shopping Cart

Choosing an online shopping cart is a big decision. Unlike a traditional brick and mortar business, your website is your only chance to impress potential customers. It needs to project a professional image to capture the trust of your visitors. The shopping cart is a particularly important part of your website because it deals with people’s personal information and credit card numbers.

How to Start a Business on the Internet

So you want to start a business? Good for you. Really, I mean that sincerely. I think about the millions of people that let the thought pass briefly through their minds on he way to work everyday.

The vas majority of people merely toy with the idea at points in their lives when they hate their bosses or their pay or their lack of vacation time.

Online Payments Make It Easy For Your Customers To Buy

In the last column we discussed the process of credit card enabling your brick-and-mortar business. I pointed out that research has shown that accepting credit cards can help increase revenue and speed up cash flow. This week we will look at setting up an online payment system for your business website.

How to Generate Cash from Your Web Site

The Internet has changed the way people do business today. Most business owners don’t have to rent an office in order to run their business. For example, if you’re good in making art works and crafts, you can sell your works through your own online store! It will cost you around $45 to $200/month to operate and an e-commerce store.