Search Engine Marketing (SEM) - Houses on Sand

Do you depend on free search engine traffic for your livelihood?

I admit it. I spend an inordinate amount of time thinking about Search Engine Marketing (SEM), Search Engine Optimization (SEO), keyword density, keyword relevance, KEI, incoming links and link text, and where my web site and web pages rank in the Search Engine Results Pages (SERP) for my targeted keyword phrases.

The SEO Game - Do You Play It?

Most people do not think of SEO as a game. Let me take 5 minutes of your time and explain how SEO is simply a game of Chess.

I remember as a teenager learning how to play Chess for the first time. Man it was complicated. Each piece moved different ways. You couldn’t take shortcuts and get the game over with.

Google, Yahoo!, Pandoras Box And The Lottery

In the fall of 1990, the musical group Snap had a monster number one hit record called, “I’ve Got The Power.”

Nowadays, a search engine and a directory (AKA) Google and Yahoo!–number one and number two respectively, have “the power,” and we handed it to them on a silver platter.

The aforementioned search engine and directory are the two biggest players in the multi billion dollar pay-for-search industry.

SEO Deadly Sins - Mistakes That Hurt Web Page Ranking

The following are a list of mistakes can ensure that your site maintains a low ranking with the search engines. Avoid at all costs.

* Specifying no title for your page *

I cannot stress how important the title of a web page is. Failing to specify a descriptive, keyword optimized title will do untold damage to your ranking with the search engines.

Creating Search Engine Friendly Web Sites

With tons of competition and copycats online, you need a trustworthy search engine expert to help you tackle the competition and outdo your competitors in internet sales. There are many ways to go about killing the competition online and as long as it is honest work by your search engine guy, your web site will reap profits from it.

The Business Case for SEO

It’s interesting how potential clients have preconceived notions about which aspects of search engine marketing have the most value. In fact, they tend to fall into two camps that are 180° apart. The first camp believes completely in the value of pay-per-click marketing (PPC). It’s easy to understand why. PPC provides immediate and measurable benefits.

Playing By Googles Rules

As the undisputable leader in search engines, Google places a very high importance on the quality and relevancy of its search results, especially now that the company is public. The know that in order to keep the shareholders and users of the engine happy, the quality of returned results are extremely important.

History of World / Regional Search Engines and Directories

Computers have become a way of life for people around the world. They are used to research term papers, check weather forecasts, track military progress, exchange ideas (blogs and chat) and to find the cheapest price on items etc. It is no surprise that as the computer age takes hold computer usage has increased.

Sitemaps 101 - Back to SEO School

Sitemaps are without doubt one of the most often ignored and undervalued aspects of search engine optimization. You’ve probably spent a huge amount of time working on pages of original content, keyword density and getting incoming links but never once spared a thought for a sitemap for your new creation.

What is a sitemap?

Put simply it’s a page or pages that contain a list of and link to all the other documents on your site.

Ten Steps To A Well Optimized Website - Step 5: Internal Linking

Welcome to part five in this search engine positioning series. Last week we discussed the importance of content optimization. In part five we will cover your website’s internal linking structure and the role that it plays in ranking highly, and in ranking for multiple phrases.

While this aspect is not necessarily the single most important of the ten steps it can be the difference between first page and second page rankings, and can make all the difference in the world when you are trying to rank your website for multiple phrases.