9 Packaging Problems That Lose Sales

You have a great product, but it’s not flying off the shelf. Is one of these packaging problems turning sales away?

1) You don’t understand your market.

There are so many new markets and retail outlets out there. Don’t forget Internet marketing too. The question is can one package service them all? The answer is no.

Quotations Tell… Proposals Sell!

The traditional “Quotation” was originally devised during the Industrial Revolution of the 1850’s and has changed little to the present day. It is a totally Dickensian format and absolutely out of date in a situation where supply so completely outstrips demand. We are now 155 years on, and selling through proposals has gone way past this old fashioned legal junk.

Follow the Long Yellow Copy: Do Long Scrolling Sales Letters Work?

Have you ever sat through a movie and got to the point when you counted the minutes till its ending? Unfortunately, you can’t speed it up or leave it for another show (although, some people do try switching movies). When long Web copy leaves your eyes glazing in that same way, what do you do?

As you read a long, scrolling sales pitch do you read it and make the buy? Read it and lose interest? Click away? Skim it and do nothing?

Welcome to salesmanship in print.

The Prejudging Predicament

There’s a direct correlation between sales experience and prejudging. The more sales and marketing experience you have the greater the tendency to prejudge your customers and prospects.

Do not put labels on people. "All purchasing agents expect . . ."

Don’t assume you know anything if you haven’t ask any questions.

The Never Ending Sale

Once you have added a new customer to your book of business, plan on keeping that customer until you have all of their business, and the business of their family and friends.

This way you can ensure having their business forever.

When working as a branch manager a few years back, I was never satisfied with a customer portfolio until I had the complete wallet share of their business.

Are You Selling What They Want To Buy? Is It An Appropriate Solution?

Let me tell you about my friend Peter who has four children. With a family of six, he finds buying cars rather trying.

Recently he went by himself to buy a new car. Salespeople fawned all over him to show him the latest models; the run-out specials and to try to get his trade-in valued.

Buying Mortgage Leads - Three Things to Consider

The time comes for all mortgage brokers and loan officers to consider spending some of their hard earned money by testing the waters of mortgage leads.

After all, leads are the name of the game.

If the time is right for you, it is important to do you research, remember, you are testing the waters, not diving right in.

?The Power Of Consumer Opinion, & How To Profit From It!?

Selling is just a whole lot easier when you know what people really want.

But unless you’re psychic, or know how to do the Vulcan mind meld, "getting into their brains" is HUGE!

I can’t tell you how many times I’ve racked my brain trying to make sense of consumer opinion, & up until this point, I have to confess.

Define Your Best Customer

To be more effective at developing relationships, one should always take time to describe their best customer. This is the customer that gives you the biggest bang for your buck. This customer is the one that pays bills on time, uses you exclusively for all their business needs in your area of expertise.

How to Lose the Sale Quickly & Easily

Here are five sure-fire ways to guarantee you will not get the sale;

Focus on yourself. I recall meeting several salespeople from a variety of vendors regarding an initiative I was working on for a client. EVERY single person began their presentation by telling me about their company rather than learning about my needs and wants.