12:55 Wed, 19th November 2008

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Management & Marketing
Management & Marketing Blogs at MeltedCube

Rotten to the Core: The Story of How the Best and Brightest can be Ruined

The objective of an incentive is to incite action within an organization using a device or mechanism that that allows the rewarding or recognition of behaviors. This can be accomplished by offering preferential treatment, money, privileges, promotions, verbal praise, or complements. With that states, I suggest the answers to the questions above are:

~ YES ~
~ YES ~
~ YES ~

I admit this topic is not the norm when it comes to the subject of employee moral.

Poor Performance - Fix it by Coaching

Coaching is about finding out the cause of poor performance or behaviour and discussing with the team member how to put it right.

The team member might respond immediately to coaching and improve the situation. However the improvement wont always be permanent and you may have to do further coaching.

When I suggest this to some managers, they see it as some kind of touchy-feely softly-softly approach.

Sex, Drugs, & Rock-n-Roll at Trade Shows

Here’s the Scenario…

You’re at a trade show. Out of town. It’s probably an unfamiliar city. Maybe an exotic locale. Lots of strangers. There’s a client or two. A couple of buddies. Lots of opportunities to do business. Lots of opportunities to get yourself in a bind.

Here’s how to stay out of trouble, save your dignity and keep your job.

7 Tips for Testing Your Sales and Marketing

One marketing technique may work wonders for someone, but that doesn’t guarantee that it’ll do the same for you. The only way to really know what works for YOUR products and YOUR target audience is to experiment. Testing and experimentation are crucial to increasing your profits.

1. Try using the occasional pop-up window to get more subscribers to your newsletter.

Not Enough Fresh Sales Leads? Marketing is the New Sales

Your sales are down and leads are rare. The phone’s not ringing. Let’s blame marketing!

If you join this band wagon to rationalize your poor sales results, you need to step up and take responsibility for your own fate. It’s amazing how often sales teams play the victim here. They blame the marketing department, team or an individual, for their lack of sales.

Never Trust a Silent Customer

Imagine you run a pizza parlour. You have all these neighbourhood families that pop in at least once a week for some pizza, garlic bread and Coke. On an average, one customer spends about $30 per week. But let’s assume they spend just $20. Imagine you did something that bugged this customer, but he or she never told you about it.

Your Ad Here

Investing in Your Sales Team

While there’s no easy answer to this question, there are a few basic points, known as the Training Discrepancy Model, which illustrate key areas that must be targeted for your company’s training investment to be 100% effective.

First, think of a triangle. The points of the triangle will be Skills, Individual Motivation, and Corporate Support.

Sales Marketing: 12 Sneaky Tricks To Help You Outsell Your Competition

Business can be like war sometimes.

You may have to fight hard to survive.

The winner takes all.

But that doesn’t mean you have to destroy your competition in order to survive and win.

But you can do one smart thing: outsell them, with a few smart tricks I will reveal below.

One of the tricks to outsell your competition is to compare your product to theirs.

Sales Tactics to Beat Your Competition

This month I want to share a success from a friend and customer of mine. You’ll find in this story two important sales tactics for beating your competition.

From Chris Chalmers of Quova Inc:

“We sell a commodity product (geographic data) that is available from a variety of competitors and public sources.

Free to Succeed: Effective Sales Leadership Using A Coach Approach

About 2 years ago, I participated in a training program I’ll never forget. The leader divided us into two teams. Each team’s task was to fire a whack of darts into each number on a dartboard. The leader of Team A was given instructions that his team had to hit the numbers in a certain sequence.