05:52 Fri, 14th November 2008

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Management & Marketing
Management & Marketing Blogs at MeltedCube

Search Engines Can Be The Online Writers Best Friend

It’s an exciting time for online writers, with a wide array of options. With desire and well-directed effort, a good writer can end up with a variety of work. However, as we know, there is much more to the writing biz than the meat and potatoes of the actual writing. Research, record-keeping, finding markets, composing and sending queries, dealing with rejections and self-promotion all factor in, and it all takes up a great deal of time.

Your First Newsletter: 5 Sure-Fire Ways to Annoy People

I read a lot of newsletters. Some are great and some are not so great. I put together this article to highlight the five mistakes I see most often in people’s first newsletter.

1. When you’re composing your newsletter in your email browser, put everyone’s email address in the “To” field so that when someone receives your mailing they can see everyone else’s address.

Top 3 Steps to Success Building the Relationships

Marketing is a broad business subject that encompasses a range of activities including advertising, public relations, sales, promotions and building relationships.

Building relationships-often called networking-is a vital foundation for the building of a strong business of any size. Start by building relationships with other like-minded people and those with whom you share interests.

Ezines ? An Excellent Approach To Internet Marketing

What is an ezine? An ezine is an abbreviation for "electronic magazine", also simply put, a "newsletter". Ezines are extremely popular today and are used as an excellent way to attain information through the Internet.

Ezines can be found through a publishers website or in ezine directories. The easiest way to find a newsletter on a certain topic is through ezine directories.

How To Use Viral Marketing To Grow Your Opt In Email List

If you have read my article called “What is Viral Marketing” you should already have a fairly good idea of it’s potential.

In this article I’m going to discuss how it can be used to grow your all essential, opt in mailing list.

As you already know, Viral Marketing is a great way to get the word out about your product or service, so you can see a huge surge in sales.

Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing

Are You Ready For The Publishing Revolution?

Writing has traditionally been considered a solitary craft. You wrote you article or book in seclusion. You submitted it to an editor or publisher and prayed it would be published.

Along comes the Internet and the monsters out of the cage. You now have the ability to self publish your work.

Your Ad Here

Publishing Your Own Newsletter - Is It Worth Your Time?

Is publishing your own newsletter worth your time and effort? Most publishers will tell you the rewards are well worth the investment. By publishing your own newsletter you can build recognition and be looked at as an expert in your field of expertise.

This is also a great way to build your opt-in mail list and increase traffic to your website, not to mention that most publishers generate additional revenue by selling ad space in their publications.

Location, Location, Location

The first thing you should consider in advertising is the first thing you should consider when buying real estate: Location, Location, Location. You want to focus all of your efforts on your intended audience. Once you know who they are, determine which publications they are most likely to read.

While large sources have apparently attractive numbers of readers, their advertising rates are usually high.

Medium and the Message

A debate is raging in e-publishing circles: should content be encrypted and protected (the Barnes and Noble or Digital goods model) - or should it be distributed freely and thus serve as a form of viral marketing (Seth Godin’s “ideavirus”)? Publishers fear that freely distributed and cost-free “cracked” e-books will cannibalize print books to oblivion.

E-zine Promotion: 10 Smart Reasons To Charge A Fee For Your E-zine

You publish an e-zine, you may consider to start charging a fee.

Here are some e-zine promotion reasons:

1. You will create residual income. For example, if you charge a monthly subscription fee, you will get recurring income every month.

2. You won’t have to spend all your time marketing to gain new subscribers.