Why Your Ads Aren?t Working

The president of a manufacturing company recently asked me, "Why isn’t my advertising working?" Have you ever been asked this question? Have you ever asked it yourself?

Like most marketing communications questions there are no simple answers. After all, communication is a high level activity. There are lots of variables involved.

If your ad results are disappointing, here are the key things to look at:

1) Message Is what your ad promises compelling? Is it meaningful to your audience? If you’re not offering something prospective customers want, they won’t respond.

Consider These Pressing Facts Before You Renew Your Yellow Page Ad

Your Yellow Page Ad Deserves More than 10 Minutes of Thought a Year

Before long, your Yellow Page directory rep will be paying you a visit. It’s an annual event that happens several months before next year’s directory goes to press. He or she will urge you to think about your ad just long enough to renew what you used in the previous directory - or to upgrade according to their suggestions.

Attention-Grabbing Fixes that Make Your Yellow Page Ad Leap Off the Page

Stand Out in Ways that Matter to Directory Users A Yellow Page directory presents a difficult challenge for advertisers. All the competitors are packed together, within the space of a few pages. Each ad within the directory category screams “Notice me!” so insistently, they blend into an muffled chorus. It’s not easy for one to stand out with a clear, distinctive voice - like a soloist above the choir.

Marketing Messages with Add Zest & Appeal

Boring is one thing you can’t afford to be when it comes to marketing your business. With more than 3000+ marketing messages pummeling consumers on a daily basis, you need to be more, and do more, if you want to be heard above the racket.

Your marketing message is how you communicate with the public; it needs to be appealing and memorable.

Raising Funds For Your Nonprofit Using An Annual Direct Mail Program

A good annual direct mail solicitation program can produce unrestrictive operating funds for your nonprofit organization year after year. And such an annual direct mail program, if done right, should produce more funding for your organization each year.

There are very few nonprofit organizations that couldn’t benefit from an effective, and ongoing direct mail solicitation program.

Where To Call For Free Advertising And Free Business Advice

Believe it or not, there are plenty of opportunities out there for you to get your written materials free of charge, for free advertising space, and free business advice.

For free advertising space, many publications will write an article about you or your product if you purchase advertising space with them.

Advertising Basics for Beginners

So many of us who have decided to do business online have no background in marketing or advertising. It can be so frustrating without any kind of guide.

Here is a list of some textbook rules regarding marketing and advertising in general. These are important points that we should all keep in mind when promoting our offers:

1.

How to Write Ads that Increase Your Business

I caught myself wracking my brain over what kind of article I should write for newspapers that would be useful to business people. It struck me that I was making a solid effort to get into the mind of my target market. It also struck me that this is the biggest mistake most business owners make when designing their own ads.

Top Design and Marketing Tips from a Branding Expert

This month, we wanted to share some general tips relating to your graphic design that we’ve come up with over the past year:

Always include an address on your business card, even if you are operating a small business out of your home - it greatly increases your credibility and makes you look much more established! If you’re concerned about privacy, a Post Office box is a great way to go.

Avoid The Big Advertising Mistakes

Is your advertising copy getting the results you want? If not, look at your current marketing to see if you’re making one of the major copywriting mistakes:

Selling features instead of benefits. Telling your customer that your “fabulous new ALF-400 comes complete with AeroScan and BandControl technologies!” doesn’t actually tell them anything.