Are You Dissing Public Relations

If you leave a star player sitting on the bench, you could be the loser.

Look at it this way. Because you push hard to reach your sales and marketing objectives, you need the help of your top external audiences.

If you agree, what are you doing to insure their support? At the least, you need to prioritize those key target audiences and work them hard from the top down because few of us can do them all at once.

Managers: Are You PR-Fit?

Can you honestly say that your business, non-profit or association’s key outside audiences behave in ways that help lead to your success on-the-job?

Or, have you pretty much ignored the reality that target audience behaviors can help or hinder you in achieving your department, division or subsidiary’s operating objectives?

Truth is, your unit’s public relations effort can never be truly fit until the primary focus of the PR people assigned to you is shifted from tactical concerns to a more comprehensive public relations action blueprint like this: people act on their own perception of the facts before them, which leads to predictable behaviors about which something can be done.

Perception Persuasion Behavior: PR at Work

Managers ? the business, non-profit and association sort ? really need to get this down pat if they are to meet their managerial objectives.

They need to do something positive about the behaviors of those important external audiences of theirs that most affect their operation. And as they persuade those key outside folks to their way of thinking, help move them to take actions that allow their department, group, division or subsidiary to succeed.

Not Getting the PR Results You Want?

The reason might be this simple: as a business, non-profit or association manager, you’re too focused on communi- cations tactics and not on a workable blueprint for dealing with those important outside audiences whose behaviors most affect your department, division or subsidiary.

If this sounds familiar, the blueprint I refer to provides the tools required to persuade those key external stakeholders to your way of thinking.

Cross Cultural Communication & PR

The Public Relations (PR) industry is responsible for creating and maintaining relationships between clients and customers. Through areas such as brand management, advertising, media relations and crisis management, PR practitioners seek to foster interest, trust and belief in a product or company.

PR practitioners are aware of how best to carry this out when dealing within their own nations and cultures, however, when dealing with a foreign audience it is critical that cross cultural differences are recognised.

Media Relations - Ten Essential Tips to Use The Media to Market Your Business

In the ‘Age of Scepticism’ gaining media coverage is one way of cutting through the ever increasing noise to get your message across.

Research shows the average consumer receives between 1500 and 3000 marketing messages a day.

Editorial generated by media coverage is more credible than advertising and can help cut through the clutter.

How To Write A Killer Press Release

One of the primary tools still used by PR professionals to garner media coverage is the press release. Now understand the purpose of a press release is to grab the attention of an editor, not to offer a word for word story to a publication. Most professionals as well as small business owners misunderstand this concept and are therefore frustrated when they can’t seem to make it work for them.

24 Killer Press Release Secrets

1. Your press release should sound like news, not an ad.

2. You should only send your press release to the media related to the topic of your press release.

3. Keep your press release one page in length.

4. Your header, contact information and release date should be at the top of your press release.

Managers: Super-Charge Your PR

Ain’t a gonna happen unless business, non-profit and association managers, possibly like you, do something positive about those important external audiences of yours that most affect your operation. And then, as you persuade those key outside folks to your way of thinking, help move them to take actions that allow your department, group, division or subsidiary to succeed.

Guerrilla PR- Chapter One

THE NATURE OF MEDIA

Thirty years ago, Marshall McCluhan, the father of modern communications, wrote the immortal words, "The medium is the message." Today I would amend that to, "The medium is the media." Our civilization is utterly dominated by the force of media. After our own families, no influence holds greater sway in shaping the text of our being than do the media that cloak us like an electronic membrane.