How To Take Your Freelance Writing Chances

Your initial freelance writing assignments are the best way to present yourself to your client for repeated work. If you provide for them a good product, at a good price, they are likely to come back time and time again. The goal of any career, particularly as a freelancer, is to have steady business.

A Writers Secrets

Every person has secrets that only he or she knows, secrets that are not shared with anyone, not even the most intimate friends, partners, even soul mates. These secrets may be righteous or sinister, yet for reasons, often unknown, they are never revealed to any other person. These, the writer should explore in his or her writing.

The Power of Saying You Can

If you have children, you will doubtless remember saying to them, “You can do it.”

It’s what we say when our toddlers first struggle to their feet.

It’s what we say when they face their first day at school, when they first ride a bicycle, or first swim a full length of a pool.

How to Negotiate Rates with a Freelance Copywriting Expert

Lots of people who seek out my copywriting services are concerned about money. Rightfully so. I’m a small business owner too, and I know what it is to have that do-it-yourself mindset. (It’s exhausting!) But entrepreneurs like you and I often overlook the very reason to contract a job out in the first place.

The Lost Art Of Fundamental Copywriting

What ever happened to good old fashion, fundamental copywriting? Has anyone seen AIDA? I mean, before you can run, you first have to learn how to walk, right? Yet, I see it over and over again. Marketers who can’t even write a simple headline are trying to “hypnotize” readers with “psychological copywriting,” because that’s what a few of today’s copywriting experts are telling them they should do!

I’ll let you in on a little secret.

Making Your Purpose Your Business Step #4 - Organizing & Developing Online Content

If you have done your homework then you are ready to organize and develop what will be your online content. Your content is very important as it will be used for promoting you, your work, and your website. Content serves a variety of purposes; it displays public relations, target marketing, and general information to build a platform for your product (your purpose).

Writing Suitable Copy for the Press

Summer is finally here and school is out, but learning for the rest of us continues. Whether you’re a seasoned PR professional working for a top agency, a novice just beginning a career, or a mid-level manager working in-house at a small business, the time comes when we all could use a refresher course in properly writing suitable copy for the press.

Three Tips For Magnetizing Your Copy

The difference between good copy and great copy is the number of actions it generates. The more actions the copy drives, the greater the copy is.

My friend John Reese, a master at simplifying what we often tend to unnecessarily complicate, says it best. He says the only metric you should ever really count on is this: “Yes” or “No.

Long Copy vs. Short Copy? If You?re Still Debating This, You?re Missing The Point!

I’ve seen this ongoing debate debate jump up again recently in several Blogs and message boards and I can’t help but laugh. It’s not a new debate? Ever since the long copy masters of the early 1900’s, people have been arguing for or against the practice.

As a copywriter and conversion specialist, convincing my clients to test longer copy on their websites is often a very difficult task.

Five Steps To Online Copywriting Success

One of the most important priorities of evey online business should be their copywriting. Online copywriting skills are a “must have” for anyone who is thinking about real success with their online business.

It doesn’t matter if you’re marketing a product, a service, a network marketing opportunity, or if you’re an affiliate selling someone else’s products; you need to know a little bit about online copywriting.