09:48 
Wed, 7th January 2009
Debunk: Apple iTunes now #1 music retailer in US? Probably not… yet.
The typically demanding Ars technica claims to hit intercepted an interior telecommunicate dispatched to a some Apple employees yesterday. In it, Apple claims to be the sort digit penalization merchandiser in the US — a jactitation supported by that screenshot of an NPD MusicWatch Survey. You sight what we’re seeing? Right, the accumulation is from Jan 2008 and probable reflects grouping cashing in those iTunes heritage game and the ill purchases prefabricated by newborn iPod owners. In another words, it’s a fruit on the amount income represent in NPD’s weekly MusicWatch survey. Then there’s Apple’s possess verify on Feb 26th that it was today the number digit music merchandiser in the US. We don’t uncertainty the credibility of the accumulation shown, we’re meet not primed to call Apple the #1 penalization merchandiser in Apr supported on a week’s worth of accumulation tallied backwards in January. Something doesn’t add up.
Update: We heard backwards from NPD on this, the salutation is predictable: “the aggregation reportable is ostensibly supported on a copyrighted leaked interior note from Apple; therefore, NPD cannot interpret on it.” Nevertheless, we crapper support that Apple’s Feb verify is supported on NPD Data for the full 2007 calendar year — not an individualist hebdomad or month. A income conclusion for Apple in January, patch momentous if true, does not attain them the crowning US penalization merchandiser “now” as claimed.
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Melted From: Engadget
Tags: apple employees, apple itunes, authenticity, calendar year, doubt, email, gift cards, internal memo, music retailer, npd, proprietary, screenshot, spike, victory
