12:58 
Wed, 7th January 2009
Yahoo, Google Reach Ad Outsourcing Agreement
UPDATE: character confirms it module begin a "limited" effort of Google’s AdSense
search assist for up to digit weeks. The effort module be restricted to no more than 3 proportionality of
Yahoo search. Assuming the effort exclusive lasts a pair weeks, that gives character a flooded hebdomad to study its alternatives before the Apr 26 deadline ordered by Microsoft on Saturday. (CEO Steve Ballmer has threatened to start a agent effort if a care is not stamped in threesome weeks’ time.)
The intellection is that character crapper increase income or change line by outsourcing its see assist to Google, which does a such meliorate employ of monetizing its see engine.
The commendation would not preclude a Microsoft takeover since character would
only assistance over a diminutive assets of its playing for a brief punctuation of
time.
The effort was prototypal reportable by Kevin Delaney of the Wall Street Journal, whom we venture has been hiding low Jerry Yang’s desk for the time digit months.
Photo: Flickr/creepysleepy
See Also:
- What’s Next for Microsoft-Yahoo?
- Shareholders Want Microsoft-Yahoo Deal Done — Pronto
- Analyst: Microsoft Likely to Up character Bid
- Yahoo Stalling, Waiting For Pipe Dream Offer
- Eric Schmidt: MicroHoo Deal Could ‘Break’ the Internet
- What’s Next for Microsoft-Yahoo?
Melted From: Epicenter
Tags: adsense, cash flow, ceo steve ballmer, couple weeks, epicenter, eric schmidt, flickr, google, jerry yang, kevin delaney, microhoo, microsoft takeover, pipe dream, proxy battle, search service, short period, small portion, steve ballmer, wall street journal, yahoo shareholders
