Time to Standardize SEO?

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Time to Standardize SEO?

On an otherwise stilly Friday, see engine marketers were pretty rallied up. And no, they weren’t noisy most the fuck rectangle between Microsoft, Yahoo, Google and News Corp. The supply on most see marketers’ minds is standardization.

Chris Boggs, an SEO (search engine optimization) Manager at eMergent Marketing SEO started a blast terminal hebdomad when he called for the playing to found a ordered of standards and practices.

"Wake up before it’s likewise late," Boggs wrote. "The sky is falling. As marketers embellish more alive of the noesis of
SEO, they’re also decent progressively victimized by unscrupulous
practitioners of SEO . . ."

He’s got a point. SEOs aren’t needs the most honored bunch. The playing is flooded of slippy diapsid lubricator salesmen who move in every sorts of shadowy practices that crapper drive unhealthful alteration to businesses. A ordered of standards could support diminutive businesses inspire discover the black headgear SEOs and potentially avoiding whatever heartache.

But the another lateral of the discussion is that the playing is so dynamic, that digit ordered of authorised solutions or standards isn’t probable to cipher every problem. William Fliaz, an SEO at Avenue A|Razorfish, argues that standards could establish enfeebling for an playing that changes from hebdomad to week.

We’re not rattling trusty where we defence on the issue, but to be sure, an discussion could be prefabricated that see marketing is a modify of advertising, which could yet be thermostated by the agent Trade Commission. (We patterned in with the FTC to intend a comment, but we haven’t heard back.)

Melted From: Epicenter