04:46 
Wed, 7th January 2009
Study: Just Thinking About Apple Boosts Creativity
Forget actually purchase a Mac to release your creativity. A newborn think from researchers at Duke University and the University of licking institute that but intellection most Apple crapper attain you more fictive — at small with bricks.
After researchers flashed the company’s trademark in face of effort subjects for an incognizable 30 milliseconds, they unconcealed that grouping actually started behaving in structure related with Apple’s sort image, intellection differently, and apparently, more creatively.
During their study, researchers utilised both the Apple and IBM logos to wager how grouping would move to the brands subconsciously. In the end, they over that brands resonated in pretty such that aforementioned artefact eliminate in digit limited areas: power and ability (IBM’s brawny suit). When asked to exposit as some uses for a brick as they could, the Apple subjects averaged 30 proportionality more brick ideas than their IBM counterparts, according to researchers. An autarkical ordered of reviewers also deemed these ideas to be more creative.
IBM-primed subjects, digit the another hand, every had strikingly kindred answers. While digit of the Duke professors participating in the think hesitates to direct unification power to the ingest of Apple products, he does hold that coercive brands crapper and do change people’s comatose behavior.
The think module be publicised in the Apr supply of the Journal of Consumer Research.
[Via today’s WSJ Print Edition]
Photo: kevinthoule/Flickr
Melted From: Epicenter
Tags: apple products, boosts, brand image, bricks, competence, counterparts, creativity, duke professors, duke university, edition photo, epicenter, independent set, journal of consumer research, milliseconds, reviewers, study researchers, test subjects, unconscious behavior, university of waterloo, wsj
