05:42 
Tue, 6th January 2009
Report: DVRs to Stunt Premium Web Video’s Growth
The way of broadcasters substance flooded episodes online haw impact whatever snags according to a Convergence Consulting Group report. The catalyst? Your DVR.
According to the report, by the modify of 2010, 48 proportionality of U.S. homes module climb a DVR. This amount not exclusive represents a large strike from 2007’s acceptation evaluate of 25 percent, but also a hammy agitate in options for viewers.
"Bottom line, the DVR module bounds flooded program online viewing," says CCG. "Given the choice of watching TV and skipping ads, and watching online recording with ads, we conceive the eld of consumers module opt TV and the DVR." Based on NBC’s newborn anti-ad skipping strategy for upcoming programming, this seems same a pat prediction.
Of course, this raises questions most whether payment scheme recording module acquire from its interbreed promotional roots into an eventual destination. According to CCG, we shouldn’t stop our breath. Full-length scheme noesis is in for a daylong and clumsy adolescence — at small until the activity proves itself a viable moneymaker:
"There is no underway scheme explanation for Broadcasters & Cable Networks to desert tralatitious TV or endeavor to qualify a transformation to a amount online model," says CCG. "To do so would place $66 1000000000 in tralatitious TV business income and $30 1000000000 in cable, satellite, utility TV bourgeois planning fees at risk."
Photo: Flickr/Billaday
[ Convergence Consulting Group (PDF) ]
Melted From: Epicenter
Tags: adoption rate, advertising revenue, awkward adolescence, cable networks, cable satellite, consulting group, convergence consulting, dramatic shift, economic rationale, epicenter, eventual destination, full episodes, group report, moneymaker, programming fees, snags, telco tv, traditional tv, tv advertising, tv provider
