09:00 
Fri, 21st November 2008
Hulu Sells Through Ad Inventory — Now What?
It looks same Hulu has gotten itself into a Catch-22. NBC Universal chair Jeff Zucker has revealed that the Santa Monica-based start (which prides itself on its distributed ads) has oversubscribed finished its ad inventory.
Adage reports that Zucker spilled the beans patch delivering a tone at an International Advertising Association gathering. The ill NBCU chief couldn’t support but intercommunicate in a pair jabs at Youtube patch delivering the news.
"Advertisers poverty to be on something where you undergo what you get," said Zucker, "and not on something where you could be business (next to a recording of) a felid on a skateboard."
Skateboarding animals aside, a flooded listing could drive problems for the NBC and News Corp.-backed wunderkind. Not exclusive impact the short and occasional breaks been a impact with users, but consort executives committed primeval on to keep ad ratios beneath programme levels.
Of course, if Hulu’s ad listing is reserved shouldn’t individual and more regular advertizement breaks be the incoming step? EPICENTER has contacted the folks at Hulu for comment, so analyse backwards for info after in the day.
Photo: Flickr//shrug
See Also:
- Hulu: Coming to a Cell Phone Near You?
- Hulu CTO Says Long-Form Video Gaining Popularity
- Hulu Adds HD — but is it Necessary?
- CBS Interactive President Explains Hulu’s Mojo
- Hulu Launches With Few ‘YouTube-Killing’ Qualities
Melted From: Epicenter
Tags: adage, catch 22, commercial breaks, company executives, epicenter, hd, international advertising association, jabs, jeff zucker, keynote, mojo, nbc, news corp, president jeff, ratios, santa monica, shrug, skateboard, universal president, youtube
