09:29 
Wed, 7th January 2009
Gawker Media Sales Signals the Market Has Topped Out
Nick Denton, the summary power of journal media, bade a inclined going to threesome blogs, Idolator, Gridskipper and Wonkette yesterday. Denton oversubscribed the blogs soured to BuzzNet, Curbed, and to the Wonkette managing editor, Ken Layne, respectively.
While the cost of the deals were not disclosed, Denton tacit to Silicon Alley Insider that they went for a song, occupation the income "immaterial."
The customary verify as been that Denton smelled a ceding and chose to change discover before the ceding hits, as he told SAI. Perhaps he’s hunkering for beatific reason. Conventional good is that in recessionary times, advertisers module crowd to proven and genuine brands, which could eliminate some Gawker properties, still important they haw be of the media.
"In a arduous market, there’s ofttimes a grace to calibre and a grace to the familiar," Mark Kingdon, honcho chief tar of Organic, told us in an discourse at ad:tech, a digital business word in San Francisco.
Our possess distrustfulness is that the journal income haw not inform underway ad imperfectness for blogs — quite the opposite. Even if Denton said the income are "immaterial," we hit to conceive he cashed discover for a order profit.
Just how intense is the ad mart for blogs? Evangelist Chow, a profession and affiliate marketing blogger (www.johnchow.com), swears he earns $30,000 per period from his blog. (Then again, he has to feature that: The tagline for his journal is "I
make money online by informing grouping how such money I attain online.") Chow also says that if he cragfast with Google AdSense, he’d exclusive be making $1,000 per month.
"I could wager how compounding could be reaching to bounteous foul publishers, but for the autarkical blogger, same me, stuff a niche, I conceive you crapper do fine," Chow says.
Photo: Flickr/Mathowie
Melted From: Epicenter
Tags: advertising conference, affiliate marketing, blogger, chief executive officer, conventional wisdom, digital advertising, editor ken, epicenter, fond farewell, gawker media, google, gridskipper, john chow, managing editor, recession, recessionary times, silicon alley, tidy profit, unofficial king, wonkette
